{"product_id":"nikon-coolpix-digital-camera-optical-rd2608247l7190bs","title":"Nikon Coolpix S550 10MP Digital Camera with 5x Optical Zoom (Cool Blue)","description":"\u003cp\u003e\u003cspan\u003e Smart, fast, and blessed with long reach. Packing stylish elegance, high performance and advanced functions into the smallest body among competing compact digital cameras, the 10-megapixel Coolpix S550 fits comfortably in the hand and offers simplified operation. \u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eCoolpix S550 Highlights\u003c\/span\u003e\u003cspan\u003e \u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e10.0 megapixels of pure imaging power\u003c\/span\u003e\u003cspan\u003e That’s plenty of sharp resolution to capture the finest details, crop creatively and produce beautiful enlargements. Optimizing performance and color reproduction is an advanced new image-processing engine. \u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e5x Zoom-Nikkor lens\u003c\/span\u003e\u003cspan\u003e Exceptional image quality with greater creative freedom distinguishes the 5x Zoom-Nikkor lens (35mm format equivalent) for the Coolpix S550. Employing four aspherical elements and delivering telescopic reach of up to 180mm, its quality Nikkor optics also allow macro shooting from as close as 10 cm from your subject. \u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eVR image stabilization\u003c\/span\u003e\u003cspan\u003e Compensating for the effects of camera shake to realize sharper results, electronic VR image stabilization frees you to enjoy capturing special moments without worrying about slight hand movements, particularly in lower light conditions. \u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eSmile mode and Blink warning\u003c\/span\u003e\u003cspan\u003e Smile mode and blink warning both help in faithfully recording precious smiles in the brief instants they appear. Smile mode automatically releases the shutter when the selected subject smiles, helping to ensure smiles on the faces of loved ones. The Smile indicator, activated via Portrait mode, displays a gauge that changes when a smile is detected. Blink warning alerts you when it suspects that a subject has blinked, and allows you to immediately retake the shot. \u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eCoolpix Premium Features\u003c\/span\u003e\u003cspan\u003e \u003cbr\u003e \u003cbr\u003e Coolpix in-camera technologies give you the edge when it comes to taking beautiful pictures more easily and with greater enjoyment. Included are innovative functions that increase shooting opportunities in a broader range of situations, help to optimize images, and add a new dimension of fun to sharing those results. \u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eVR image stabilization\u003c\/span\u003e\u003cspan\u003e Nikon Coolpix cameras offer an array of VR technologies that produce blur-free images when shooting in unsteady conditions or at slower shutter speeds. Selected models are equipped with one of two types of Optical VR, Lens Shift VR, which delivers sharp and steady images effective for shooting and faster framing with the LCD, or Image Sensor Shift VR, which moves the image sensor to accurately compensate for camera shake. Other models offer Electronic VR which applies movement data to image processing to turn blurred images into beautifully clear results. \u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eBetter pictures in lower light\u003c\/span\u003e\u003cspan\u003e Selected Coolpix models offer ISO capability beyond the range of conventional digital compacts. An exciting advantage that greatly increases photographic possibilities, high ISO capability delivers excellent exposure in challenging conditions, broadens the scope of possible subjects and allows scenes to be captured beautifully without compromising natural light. \u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eFace-priority AF\u003c\/span\u003e\u003cspan\u003e Available only with Nikon Coolpix cameras, the clever Face-priority AF function helps ensure satisfyingly crisp portraits no matter where the subject is in the shot. By automatically detecting people's faces in the frame, the photographer is free to press the shutter for sharp portraits with focus exactly where it's wanted. \u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eD-Lighting\u003c\/span\u003e\u003cspan\u003e Only Nikon delivers the advantage of D-Lighting, a unique technology with the ability to rescue underexposed images or shots taken with excessive backlight. Accessible in Playback mode, this innovative feature automatically creates a copy of the image, adding light and detail added where necessary, while leaving correctly-exposed areas untouched. As a result, images are significantly improved in a manner that is much more natural looking. \u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eIn-camera red-eye fix\u003c\/span\u003e\u003cspan\u003e Coolpix cameras offer refined red-eye reduction capability that surpasses other digital compacts. First, a series of pre-flashes stimulate the subject’s pupils, causing them to constrict. The camera then analyzes the captured image for the remaining presence of red eyes, automatically correcting them in-camera before saving the image to memory. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAdditional details\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAperture modes : F3.5–F5.6\u003c\/li\u003e\n\u003cli\u003eAspect Ratio : 1.35:1\u003c\/li\u003e\n\u003cli\u003eCamera Flash : Built-In\u003c\/li\u003e\n\u003cli\u003eColor : Cool Blue\u003c\/li\u003e\n\u003cli\u003eCompatible Devices : TVs, Computers\u003c\/li\u003e\n\u003cli\u003eCompatible Mountings : Nikon 1\u003c\/li\u003e\n\u003cli\u003eContinuous Shooting : 8 FPS\u003c\/li\u003e\n\u003cli\u003eEffective Still Resolution : 10 MP\u003c\/li\u003e\n\u003cli\u003eExpanded ISO Minimum : 64\u003c\/li\u003e\n\u003cli\u003eExposure Control : Automatic\u003c\/li\u003e\n\u003cli\u003eFile Format : JPEG, RAW\u003c\/li\u003e\n\u003cli\u003eFlash Modes : At least: Auto, On, Off\u003c\/li\u003e\n\u003cli\u003eFlash Sync Speed : 1\/200\u003c\/li\u003e\n\u003cli\u003eForm Factor : Compact\u003c\/li\u003e\n\u003cli\u003eImage stabilization : Digital, Optical, VR\u003c\/li\u003e\n\u003cli\u003eItem Weight : 0.33 Pounds\u003c\/li\u003e\n\u003cli\u003eMaximum Aperture : 3.5 f\u003c\/li\u003e\n\u003cli\u003eMaximum Shutter Speed : 1\/1500 Seconds\u003c\/li\u003e\n\u003cli\u003eMinimum Shutter Speed : 4 seconds\u003c\/li\u003e\n\u003cli\u003ePhoto Sensor Resolution : 10 MP\u003c\/li\u003e\n\u003cli\u003ePhoto Sensor Size : 1\/2.3-inch\u003c\/li\u003e\n\u003cli\u003eScreen Size : 2.5 Inches\u003c\/li\u003e\n\u003cli\u003eSensor Type : CCD\u003c\/li\u003e\n\u003cli\u003eShooting Modes : Backlighting, Beach\/Snow, Close Up, Copy, Dusk\/Dawn, Fireworks Show, Landscape, Museum, Night Landscape, Panorama, Party, Portrait, Smile Shutter, Sports, Sunset, Voice Recording\u003c\/li\u003e\n\u003cli\u003eSkill Level : Professional\u003c\/li\u003e\n\u003cli\u003eSpecial Feature : Image Stabilization\u003c\/li\u003e\n\u003cli\u003eSpecific Uses For Product : Travel\u003c\/li\u003e\n\u003cli\u003eVideo Resolution : 640 x 480, 30 fps, 320 x 240, 30 fps, 160 x 120, 15 fps\u003c\/li\u003e\n\u003cli\u003eViewfinder : LCD\u003c\/li\u003e\n\u003cli\u003eViewfinder Magnification : 5\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAutofocus\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuto Focus Technology : Contrast Detection, Live View, Single\u003c\/li\u003e\n\u003cli\u003eAutofocus : Yes\u003c\/li\u003e\n\u003cli\u003eAutofocus Points : 99\u003c\/li\u003e\n\u003cli\u003eFocus Features : Contrast Detection Autofocus\u003c\/li\u003e\n\u003cli\u003eFocus Mode : Continuous-Servo AF (AF-C)\u003c\/li\u003e\n\u003cli\u003eFocus Type : Auto Focus\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCamera Modes\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDigital Scene Transition : False\u003c\/li\u003e\n\u003cli\u003eDigital-Still : No\u003c\/li\u003e\n\u003cli\u003eImage Capture Type : Video\u003c\/li\u003e\n\u003cli\u003eMovie Mode : Yes\u003c\/li\u003e\n\u003cli\u003eNight vision : No\u003c\/li\u003e\n\u003cli\u003eShooting Modes : Backlighting, Beach\/Snow, Close Up, Copy, Dusk\/Dawn, Fireworks Show, Landscape, Museum, Night Landscape, Panorama, Party, Portrait, Smile Shutter, Sports, Sunset, Voice Recording\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCamera Settings\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExposure Control : Automatic\u003c\/li\u003e\n\u003cli\u003eMetering Methods : Evaluative\u003c\/li\u003e\n\u003cli\u003eSelf Timer : 8 Seconds\u003c\/li\u003e\n\u003cli\u003eWhite Balance Settings : Auto, Cloudy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eConnectivity\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConnectivity Technology : USB\u003c\/li\u003e\n\u003cli\u003eHardware Interface : Secure Digital Card, USB\u003c\/li\u003e\n\u003cli\u003eTotal USB 2.0 Ports : 1\u003c\/li\u003e\n\u003cli\u003eTotal USB Ports : 1\u003c\/li\u003e\n\u003cli\u003eVideo Output : HDMI\u003c\/li\u003e\n\u003cli\u003eWireless Technology : Yes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDisplay\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDisplay Fixture Type : Fixed\u003c\/li\u003e\n\u003cli\u003eDisplay Maximum Resolution : 230,000 dots\u003c\/li\u003e\n\u003cli\u003eDisplay Resolution Maximum : 230,000\u003c\/li\u003e\n\u003cli\u003eDisplay Type : LCD\u003c\/li\u003e\n\u003cli\u003eHas Color Screen : Yes\u003c\/li\u003e\n\u003cli\u003eScreen Size : 2.5 Inches\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eImage Quality\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAspect Ratio : 1.35:1\u003c\/li\u003e\n\u003cli\u003eBit Depth : 8 Bit\u003c\/li\u003e\n\u003cli\u003eEffective Still Resolution : 10 MP\u003c\/li\u003e\n\u003cli\u003eFile Format : JPEG, RAW\u003c\/li\u003e\n\u003cli\u003eJPEG Quality Level : Normal\u003c\/li\u003e\n\u003cli\u003eMaximum Image Size : 10 MP\u003c\/li\u003e\n\u003cli\u003eSupported Image Format : JPEG\u003c\/li\u003e\n\u003cli\u003eTotal Still Resolution : 10 MP\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eItem details\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eASIN : B0012OI6GS\u003c\/li\u003e\n\u003cli\u003eAre Batteries Included : No\u003c\/li\u003e\n\u003cli\u003eBrand : Nikon\u003c\/li\u003e\n\u003cli\u003eBuilt-In Media : Rechargeable Li-ion Battery EN-EL11\u003c\/li\u003e\n\u003cli\u003eGeneration : 5\u003c\/li\u003e\n\u003cli\u003eGlobal Trade Identification Number : 00018208261093\u003c\/li\u003e\n\u003cli\u003eManufacturer : Nikon\u003c\/li\u003e\n\u003cli\u003eManufacturer Part Number : 26109\u003c\/li\u003e\n\u003cli\u003eModel Name : Coolpix S550\u003c\/li\u003e\n\u003cli\u003eModel Number : 26109\u003c\/li\u003e\n\u003cli\u003eModel Series : S\u003c\/li\u003e\n\u003cli\u003eRemote Included : No\u003c\/li\u003e\n\u003cli\u003eSeries Number : 550\u003c\/li\u003e\n\u003cli\u003eUPC : 018208261093\u003c\/li\u003e\n\u003cli\u003eUnit Count : 1.0 Count\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eLens details\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCamera Lens : 5x Optical Zoom-Nikkor lens with a focal length range of 6.4-32.0mm (35mm format equivalent of 36-180mm), providing exceptional image quality and greater creative freedom.\u003c\/li\u003e\n\u003cli\u003eDigital Zoom : 4\u003c\/li\u003e\n\u003cli\u003eFocal Length Description : 6.4-32.0 millimeters\u003c\/li\u003e\n\u003cli\u003eLens Type : Zoom\u003c\/li\u003e\n\u003cli\u003eMaximum Focal Length : 180 Millimeters\u003c\/li\u003e\n\u003cli\u003eMinimum Focal Length : 36 Millimeters\u003c\/li\u003e\n\u003cli\u003eOptical Zoom : 5 x\u003c\/li\u003e\n\u003cli\u003eReal Angle Of View : 62.3 Degrees\u003c\/li\u003e\n\u003cli\u003eZoom : Optical Zoom\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMemory\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCompatible Flash Memory Type : SD\u003c\/li\u003e\n\u003cli\u003eFlash Memory Bus Interface Type : 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